Good Deals is the UK's largest annual social investment and social enterprise conference. Matter&Co has been producing and delivering Good Deals for the past eight years, pulling together a fantastic selection of speakers, finding a magnificient venue and crafting the brand around a new theme every year.
In 2014, the seventh year of the event, the theme for Good Deals was "Playtime's Over" – time for social investment to leave its infancy and stand on its own two feet. The theme required a fresh brand to match, alongside excellent production, programming and marketing, to maintain the event's position as the UK’s leading annual social investment conference.
Taking the theme of “Playtime’s Over”, the production team built the programme and marketing around the idea that for all the key audiences involved in social investment and social innovation – from investors to corporates – it was time to stop playing with the notion of social business and build a serious market for change. The design team complemented this with an edgy and challenging new brand, combining sharp colourful lines with portrait photographs of outspoken speakers.