Libraries Unlimited logo

Libraries Unlimited brings ideas, imagination, knowledge and creativity to communities through innovative library services.

 

The task:

When the Devon library services were spinning out from Devon County Council to create a new social enterprise Matter&Co was asked to support the new organisation by developing a new name and brand. The new organisation needed to look professional, moving away from the council, and the new brand needed to be inspiring and ambitious, aiming to grow services beyond the county.

 

 

Our solution:

Working with the library team, we created the name Libraries Unlimited to emphasise the focus beyond just books. We developed a refreshed brand, building on the previous look and feel that was liked and recognised. We created an umbrella brand for Libraries Unlimited and developed a variation for Devon Libraries that could sit as part of this, but with its own logo and colour palette. Clear brand guidelines were developed for library staff across the region to use and we applied the brand to various materials as well as website designs. To support the roll-out of the new brand we also developed a communications strategy including consistent messaging and a practical plan covering various channels.

 

"Matter&Co provided us with advice and creative work on branding and communications. The logo and refreshed brand was simple yet well thought out. Matter&Co successfully created a parent and local brand, striking a good balance between 'old' and 'new'. The guidelines were very comprehensive and easily applied. The website guidelines worked particularly well on application."

- Anna Matthews, Project & Programme Manager, Libraries Unlimited