Good Deals rockets to MaRS (in Canada)

Our very own Tim West, director here at Matter&Co, has been in Toronto, Canada this week at the 2011 Social Finance Forum (#sff11).

This is very exciting for us as we were asked by MaRS Centre for Impact Investing, which delivers the forum, to partner with them and bring the creativity and energy of our Good Deals pitch doctor clinics to Canada. (Big thanks to Charmian Love, once a Good Deals volunteer and now CEO at Volans, for making the introduction!)

So off Tim went to be a pitch doctor himself, ready to help pitchers identify the right type of investment, select the right investor, fine-tune their pitch and prepare their business for the next stage.

Armed with our infamous “pigs and rockets” cards, Tim then hosted a keynote session in which the best pitchers presented and the 400-strong audience used the cards to vote on whether the ideas would rocket ahead – or if pigs might fly before they got off the ground.

Here’s what he had to say:

“It’s been a fantastic experience here in Canada – I’ve not only had a great welcome but there’s a real sense of optimism and energy around the potential for doing good business and building new systems in investment and legislation to make it happen.

“It’s been just one year since the Canadian Task Force on Social Finance released its report, Mobilizing Private Capital for Public Good, and the momentum that has built up around this agenda in Canada is impressive. The new MaRS Centre for Impact Investing launched this week and I’m sure that increasingly, we will be working with them and with other international partners to share knowledge and inspiration and build success in this world where business edge and social mission are coming together to change lives and change the way society operates.”

You can read the blog from the forum at and coverage will also be posted up on